About Us

is a social enterprise providing long-term market linkages between rural producers and urban consumers searching for pure, fairly-traded, organic certified agriculture and forest produce. Built on the foundation that human and economic security is achieved, UTMT partners and supports rural farmers, producer networks and communities across India, working in organic certified and non-chemical managed agriculture and forest produce based on sustainable farming and fair trade practices.

Wednesday, November 24, 2010

What's with our name?

People often ask us how we came on the name - Under The Mango Tree. The story goes as follows:


In Indian villages, especially those located in drought-prone semi-arid regions (60% of India), a tree stands out in the dry space, often a mango tree.

Under the shade of a mango tree, men and women farmers rest awhile, children tired after playing in the sun take a break, women returning home after filling their water containers stop for a breather. A community bonds. Wandering traders eyeing a potential sale – stop by offering their wares...

There is discussion, learning and sale...villagers learn about the world outside their own, its changes and its needs...traders understand the life of the rural producer...

There is trade and sometimes barter...

Each group - rested, more learned… moves on.

For a moment in the heat of the day, the shade of the mango tree offers respite!

And so “Under The Mango Tree” is a metaphor highlighting our mission to support rural livelihoods.

1 comment:

Unknown said...

i like this concept very well, but one thing as a honey lover if i am calling any of the number u gave
none of your holesellers vendor picking up the phone either of you.
how we can purchase the honey from you..
i hope your retailers alwyas ready to help the honey lovers...